Google Search & Local Services Ads (LSA)
When patients experience acute symptoms or seek high-margin elective procedures, they turn to Google Search. We build negative-keyword filtered search campaigns targeting exact procedure intent (e.g., "All-on-4 dental implants near me" or "TRT clinic doctor in Dallas") while filtering out low-margin insurance inquiries.
- Google Local Services Ads (LSA) with Google Screened badge verification
- Aggressive negative keyword lists blocking Medicare/Medicaid or non-qualifying terms
- Dynamic keyword insertion matched to specific procedure landing pages
HIPAA-Safe Meta & Instagram Funnels
Elective and cash-pay medical services (MedSpas, HRT, plastic surgery, concierge medicine) thrive on visual storytelling on Instagram and Facebook. We design clinical educational ad creatives that avoid triggering Meta's restricted health policies while engaging qualified local patients.
- Policy-compliant creative copy focused on wellness, longevity, and clinical outcomes
- Geo-targeted radius funnels engaging high-income zip codes within 15 miles
- Educational video scripts and clinician transformation narratives
Server-Side GTM & Zero-PHI Attribution
Standard browser tracking pixels violate HHS online tracking rules. We route all conversion telemetry through private server-side Google Tag Manager containers governed by formal BAAs. Conversions are reported to ad networks without exposing patient identifiers or appointment details.